Our enterprise is the pride of 100% black ownership

With over 30 years expertise in consumer insights, thus not only certifying our legitimacy but the fact that we can’t falter on the information we provide. We partner with our clients to outline and meet their business objectives, customize research to meet their needs and produce actionable insights to their problems as their trusted advisors. We do not strive to narrow our studies but to broaden the lens in order to unearth details that would otherwise be overlooked.

A closer look at The Team

Malebo Lesejane
Chief Operations Officer & Qualitative research specialist
Read Profile

With more than 10 years experience in the marketing industry, Malebo has gathered extensive knowledge on consumer psychology, brand development and marketing strategy. Malebo draws on her experience of working at multi-national companies such as Ipsos, Millward Brown and L’Oreal; and has worked on world-renowned brands such as Unilever, Coca-Cola and McDonald’s, to name a few. This experience has been instrumental to her growth and helps to shape her understanding of the local consumer landscape relative to key markets abroad. Malebo holds a National Diploma in Business Communications from TUT.

Amogelang Sefotlhelo
Chief Financial Officer & Qualitative research specialist
Read Profile
Amogelang holds a University Diploma in Education from the University of Northwest. She started her career as a high school educator in 1996 and in 2007 joined Evolve  Research and later KLA; where she worked her way up from Research Assistant to Snr Research Manager; accumulating extensive experience in qualitative research across industries; working on both ad-hoc and key accounts. Amogelang has done research work for various clients in many sectors such as FMCG (Tiger Brands, Unilever, Kellogg‘s), Beverages (SAB, Namibian Breweries, Windhoek Schlechtreigh), Financial (Standard Bank, Nedbank, Liberty), Telecoms (Cell C, Telkom, MTN) & Automotive (Landrover UK, BMW); and SA government departments – communication, tourism
Motheo Dube
Chief Marketing Officer & Quantitative research specialist
Read Profile

Motheo holds a Honours degree in Psychology working towards a Masters degree in Research Psychology in Consultation. With over 12 years experience in the marketing and research industry, Motheo worked as a Quantitative Research Executive, Consumer insights manager and brand manager, looking after some of South Africa’s well known brands. Motheo’s love for research and consumer insights led him back into the research field, and his extensive experience on client side has endowed him with a holistic understanding of the research cycle, and makes him an invaluable asset to Ethno Lab.

Nombasa Hala
Project Manager
Read Profile
  • Holds a diploma in teaching . She has over 20 years experience in research, starting off as a data administrator  and working her way up to becoming a project manager. Nombasa has experience in managing both quantitative and qualitative research projects, across various sectors of business to business, Business to Consumer etc. Over her 20years experience in research and managing fieldwork teams, Nombasa has developed a strong will and a solid ability to work on high-pressure projects and deliver stellar results. Her hard working nature and passion for establishing efficiencies in the research supply chain make her an asset to Ethno Lab.

Audiences We Can Reach

  • Consumers
  • B2B decision makers
  • C-suite/director level
  • Healthcare practitioners
  • Nurses
  • Pharma
  • Supply chains
  • Professionals
  • Associations/institute members
  • Product users/prospects
  • Public sector
  • High net worth
  • Hard-to-reach
  • Youth & students
  • Vulnerable audiences
  • Language speakers

Ready to Get Started?