Our Services
We provide research services, from dipstick to full scope research – it all depends on our client’s needs and budget. Our proven methodologies are embedded on ethnographic principles & brought to life using high quality videography:
Qualitative research
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Focus Groups
We take in a set group of people to facilitate discussions to elicit their perceptions about a particular topic or interest – to, in turn, inform your offer’s slant. This helps us deduce how your offering
is perceived. A maximum of 8 people are selected for each sitting. We also facilitate supergroups with a maximum of 16 people in a sitting. This we often refer to as the “Lekgotla” package which symbolises or laymen’s terms means we can host an even larger
number.
Due to our ethnographic approach we mainly recommend hosting groups in the consumers’ environment of comfort, freedom and relation as opposed to venues where a discomfort may or occur or put them in a mindset of someone else as opposed to who they are. This helps us engage in unbiased and
authentic research.
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In-depth interviews
These are sittings we run with people who are experts in their fields such as CEO, MDs, and other respective management personnel. Telephonically, virtually or face to face – this qualitative method., is also one that we use to conduct slightly intense research, with richer facts. The research method spreads across other secure platforms like WhatsApp, telegram or zoom/teams settings etc.
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Lifestyle/area immersion
We use this to deduce and understand consumer behavior and lifestyle. We visit their core environments and homes. We also facilitate trade visits with this approach.
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Accompanied shopping
We join consumers as they shop providing them with a spy camera to be worn. This helps us observe the shopping behaviour. We also have a slant in this qualitative measure where an interviewer would physically join the consumer to engage with them as they shop for more accurate
records. It is a technique that spans from a broadsheet to the front of the shelf.
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Mobile diaries
This is a new form of qualitative research that we partake in – using a private portal that allows us to connect with respondents. A typical
study constitutes of the pre, during, and post-study. During the diary period, respondents will record activities, the timing of events, reactions/emotions, behaviors, and attitudes towards a product. This can span from a week to a month depending on the complexity of the study.
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Observational audit
It is a qualitative methodology used to collect data by observing
consumers. Data collection can be conducted in the aisle or outside the store (window shoppers etc.)
Quantitative research
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Field and tab
Ethnolab offers fieldwork and data analysis services, nationally and into the rest of Africa using our partners.
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Intercept research
A quantitative methodology used to gather data on-site. They are
usually used at shopping malls, restaurants etc.
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Mystery shopping
We use this method to mirror consumer behaviour in relation to your product or service – It also helps us outline the quality of sales and service, delivery performance, regulatory compliance and gather the information we need to create a substantial insight for your business.
A detailed report is submitted to us by our gig workers which gives us a clear scope of their experience with your product or service, then we run changes and enhancements from there.
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Product/consumer/comparative testing
This is a process used to measure properties and performance of products. The technique can either be qualitative or quantitative in
monadic(one concept), sequential monadic(two or more concepts) and paired comparison(two products shown at once).
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Media monitoring
Monitor output of all media touch points.
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Customer satisfaction
This method helps us help you improve your customer satisfaction. We deduce your target audience’s likes and dislikes as well as steps that need to be taken to encourage consideration to help you strategize placement and communication from that point onwards.
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Brand tracking
We do pre and post campaign reviews to gather engagement and isolate the necessary information that will help us unlock next moves for your product or service. Tapping into usage and attitude studies that allow us to isolate the distinguisher of your business to your consumers as a strengthening point for your business’s growth and the betterment of consumer relation.
We also delve into sensory evaluation where, as opposed to questioning consumers about your product we let them test them firsthand and bring about reports where senses of taste, touch, smell, audio and sight are the core of this method.
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Vox pops
This is a setting where we gather visually recorded opinions of the people based on your business offering. In their environments of comfort or environments that relate to your product, we build
questionnaires which will in turn, unearth insights for your business.
Contact Us For any Enquiries
Contact us today to learn more about our customized research solutions.