In a world that revolves around ever-evolving humans – We choose never-ending knowledge of them. How they eat, live, speak, dress, what their pride or prejudice is, where they live, and most importantly what they love.

Turning your consumers’ spaces into our labs

about us

Who are we?

We are a research consultancy that specializes in ethnographic research in emerging markets. We look at both quantitative and qualitative measures for a more immersed insight into your desired deliveries. We spend time with the people we study in their respective environments for precise dissections and derivatives of their ways of life and beliefs.

our services

Our Offering

We provide research services, from dipstick to full scope research – it all depends on our client’s needs and budget. Our proven methodologies are embedded on ethnographic principles & brought to life using high quality videography:
Focus groups

Focus groups

In-depth interviews

In-depth interviews

Lifestyle/area immersion

Lifestyle/area immersion

Accompanied shopping

Accompanied shopping

Field & tab

Field & tab

Intercept research

Intercept research

Mystery shopping

Mystery shopping

Product testing

Product testing

Why Choose Us

We partner with our clients to outline and meet their business objectives, customize research to meet their needs and produce actionable insights to their problems as their trusted advisors. We do not strive to narrow our studies but to broaden the lens in order to unearth details that would otherwise be overlooked.

Our Anchor Clients